PURPOSE: I wrote this script as part of a campaign for AAA’s Show Your Card and Save program. This particular spot corresponded with a fashion show event.
SYC&S Television spot – 30 seconds
Fade up on two women walking through an outlet mall with purses and shopping bags.
Woman #1:
Did you really save $10 back there?
Woman #2:
Yep.
Woman #1:
How?
Woman #2:
With my AAA card.
Woman #1:
AAA? I thought that was for cars.
Woman #2:
Not anymore. I save on name brand clothes, restaurants, services, and tickets.
Woman #1:
I sure could use a way to save right now.
Woman #2:
Well, sign up at AAA.com. You can register for a membership right online. It’s only $49 a year for a whole host of savings. Plus, you have AAA roadside protection if you ever need it.
Women stop in front of store with a sign on an easel that reads: SALE.
Woman #1:
Wow. It just gets better and better.
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